Google Tag Manager Tutorial - 2024
What is Google Tag Manager?
Google Tag Manager is a Free Tool released by Google on 1 October 2012. GTM Lets marketer’s to install and manage different marketing tags ( Code ) on websites and Mobile apps without altering the main website code or rewriting the site code. GTM gives marketers more flexibility and lets webmasters focus on other important tasks. This tool works with both Google and Non- Google Website tags
Google Tag Manager (GTM) simplifies tracking user behavior and events on your website by using a single JavaScript code snippet that serves as a container for all your tags. When you add this snippet to your site, GTM listens for user interactions, such as page views and clicks. These interactions are then checked against predefined triggers set up in GTM. If an interaction matches a trigger, the corresponding tag is fired, injecting the necessary code into the website. This code can be for Google Analytics, other marketing platforms, or specific events you want to track. The tag then processes the relevant data and sends it to the designated third-party service. GTM eliminates the need for multiple code snippets on your site, making tag management more efficient. It can also be used with mobile apps through Firebase SDK, Android, or iOS, allowing you to manage tags across different platforms effortlessly. This tool is especially useful for managing multiple websites, as it allows for centralized control and automatic updates without manual coding. For a detailed explanation, Click the link below for a comprehensive guide on how to use GTM for optimal website performance and data tracking.
How to Manage users and permissions in GTM
There are multiple roles in search console and each roles has its own merits and demerits. It is always important that you control who has access to the data and if the access you shared to wrong hands the impact it may cause will be bigger. So lets learn about different types of permission in GSC
Owner
There are two types of owners: either the user has verified their ownership via one of the verification mentioned above or has had ownership delegated to them by an owner.
Full
This type of user has access to almost all the functions of the property Owner and can view all type of data in the property and are able to take certain actions
Restricted
A restricted user can only view the data in the property. They cannot make any change in the property nor delete the property.
Got Questions? We’ve Got Answers!
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