How to Add Breadcrumb Markup Schema Using GTM

Navigating a website should be seamless and intuitive, and one of the best ways to enhance user experience is through effective use of breadcrumb navigation. Breadcrumbs are a type of secondary navigation scheme that reveal the user’s location in a website or web application. But how do you make these breadcrumbs more meaningful for search engines? The answer lies in adding breadcrumb markup schema, and Google Tag Manager (GTM) simplifies this process significantly.
In this beginner’s guide, we’ll walk you through the steps of adding breadcrumb markup schema to your website using GTM.

What is Breadcrumb Markup Schema?

Breadcrumb markup schema is a structured data format that helps search engines understand the hierarchy and structure of the content on your website. This can lead to better visibility and higher click-through rates from search engine results pages. Google’s guidelines for breadcrumb schema provide the foundational understanding required for implementing this feature effectively.

Step-by-Step Guide to Implementing Breadcrumb Schema with GTM

Step 1: Open Your Google Tag Manager

Start by logging into your Google Tag Manager account. This is the dashboard from where you’ll manage all your tags, including the breadcrumb schema.

Tag Manager Preview

Step 2: Create a New Tag

In your GTM dashboard, go to the “Tags” section and click on the “New” option. Name this tag as “Breadcrumb Schema”. Then, select “Custom HTML” as the tag type from the tag list. This allows you to add your own HTML code for the breadcrumb schema.

Step 3: Generate Breadcrumb Schema Code

Use a third-party tool to create your breadcrumb schema. These tools often provide a user-friendly interface to input your website details and generate the necessary structured data in the correct format.

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Step 4: Paste the Schema Code

Once you have your schema code, go back to GTM and paste this code into the Custom HTML section of the tag you created.

Step 5: Create a Trigger

A trigger will determine when your breadcrumb schema tag should be activated. In GTM, create a trigger that fires only on the specific page(s) where you want the breadcrumb schema to appear.

Step 6: Test Your Tag and Trigger

Finally, use GTM’s preview mode to test if your tag and trigger are working correctly. This step is crucial to ensure that your breadcrumb schema is being implemented as expected on your website.

Conclusion

By following these steps, you can effectively implement breadcrumb markup schema on your website using Google Tag Manager. This not only enhances user navigation but also improves your website’s understanding by search engines, potentially leading to better SEO performance.
For detailed guidelines and technical insights into breadcrumb markup schema, refer to Google’s official documentation.
Remember, a well-structured website is more than just user-friendly — it’s also more discoverable!
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