How to Create FAQ Schema using Google Tag Manager

Are you looking to enhance your website’s SEO with structured data? Implementing an FAQ schema is a fantastic way to make your site more visible in search results. This guide will walk you through the process of adding FAQ schema to your website using Google Tag Manager. It’s simpler than you might think!

Step 1: Create Your FAQ Schema Code

First, you need to generate your FAQ schema code. This can be done using any FAQ Schema Generator. For this example, we’re using TechnicalSEO’s Schema Markup Generator. Input your FAQs and get the script ready.

Step 2: Set Up a New Tag in Google Tag Manager

Log into your Google Tag Manager account and create a new tag. You could name it something descriptive, like “Homepage FAQ Schema,” to easily identify it later

Step 3: Configure the Tag

After naming your tag, it’s time to set it up:
Click on the pencil icon to edit.
Choose “Custom HTML Tag” as your tag type.

Step 4: Insert Your FAQ Schema Code

Copy the FAQ schema code you generated earlier and paste it into the text box provided in Google Tag Manager.

Step 5: Configure the Trigger

Now, set up a trigger for your tag:
Choose “Page View” as the trigger type.
Opt for “Some Page Views” to ensure the tag fires only on specific pages

Step 6: Save Your Trigger and Tag

Once you’re happy with the configuration, save both your trigger and the tag.

Step 7: Test in Preview Mode

Before going live, test your tag and trigger in Google Tag Manager’s preview mode to ensure everything works as expected.


Adding FAQ schema to your website is a powerful SEO tactic. By following these steps, you can enhance your site’s visibility and searchability without needing deep technical expertise. Happy tagging!

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